CONVINCED!

How To Prove Your Competence & Win People Over


A new release from international bestselling author Jack Nasher

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Competence does not speak for itself!


You can't simply display it;

You have to draw people's attention to it.


World-renowned negotiation and deception detection expert, business professor, and mentalist Jack Nasher offers effective, proven techniques to convince others that we are talented, trustworthy, and yes, even brilliant.

To gain assent from others, it's not enough to possess competence on the topic at hand. It's also necessary to project that competence successfully. With Convinced!, at last there's a book that shows us how. We needed this book!

Robert Cialdini

Author of Influence and Pre-Suasion

As a river runs to the sea, power flows to those who can persuade. Jack Nasher gives you the tools you need to win others over and keep them moving in the right direction.

 G. Richard Shell

Wharton Professor and Co-Author of The Art of Woo

Perceptions matter.

Convinced! identifies the behaviors, networks, and narrative strategies that you can use to shape perceptions and create a competitive edge.

Rupert Younger

Director, Oxford University

Centre for Corporate Reputation

Jack Nasher's compelling new book lays out eight practical principles for positively shaping how others judge your competence.

I'm convinced of the power of his advice. And you'll be convinced, as well.

Michael Wheeler

Harvard Business School Professor & Author of The Art of Negotiation

"Convinced!" focus on helping you with...

Career

Land you that attractive job position by showing stronger perceived competence.


Be perceived as a more competent individual, so you can demand more.

Business

Close better- and higher paying clients by positioning yourself as the crown bearer of the negotiation table.

Lasting Success

Achieve lasting success by showcasing your expertise again and again.

ABOUT THE AUTHOR
Jack Nasher

Jack Nasher is a negotiation advisor, management-professor, and an international bestselling author. 


He studied and taught at Oxford University and is currently a professor at Munich Business School and faculty at Stanford University.


Reading and influencing people – that is his expertise. His books are multiple bestsellers and appeared in the USA, Germany, Russia, China and many other countries.


He has been featured in The Wall Street Journal, Fast Company and Forbes.


He is an avid mentalist and regularly demonstrates mind mysteries at Hollywood’s Magic Castle.

Be it in business or diplomacy, convincing people of one's expertise is key to successful negotiations.


Dr. Nasher's book offers scientifically grounded, real-life techniques that should be required reading for public and private sector managers alike.

Alexander Vinnikov

Head of the Nato Representation to Ukraine

You may have your foundation degree and experience. You may even have your MBA. But now you need to go to finishing school and read 'Convinced!'.An excellent insight into the importance of not just being competent but being perceived to be competent.

A compelling read.

Andy Palmer

President & CEO, Aston Martin Lagonda Ltd.

Whatever your role or expertise, 'Convinced!' provides fascinating and practical insights into step anyone can take to engender and promote that all important sense of confidence and trust.


Compelling, highly entertaining and thoroughly convincing!


Matthew Layton

Global Managing Partner, Clifford Chance LLP

The author introduces techniques that allow readers to display their expertise in ways that will earn them the recognition they deserve.


Convinced! is educational (but never pedantic), engaging and entertaining.


Highly recommended!

Georges Kern

CEO, Breitling SA

Based on my practical examples, Jack Nasher's "Convinced!" provides the relevant strategies and behavioral tools and techniques which are necessary to convince other of your competence in critical business situations. 

Peter Dieners

Managing Partner, Clifford Chance Deutchland LLP

Whatever your role or expertise, 'Convinced!' provides fascinating and practical insights into step anyone can take to engender and promote that all important sense of confidence and trust.


Compelling, highly entertaining and thoroughly convincing!

Dominic Barton

Global Managing Partner, Emeritus, Mckinsey & Company

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